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There are now more than 3 billion using social networks across the globe. And these people are using social to engage with brands. On Instagram alone 80 percent of people follow at least one business. As of March 1, Facebook has 2.32 billion users. 81 percent of all small and medium sized businesses use some kind of social platform. If you’re not taking advantage of social, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.

"A garden requires patient labor and attention. Plants do not grow merely to satisfy ambitions or to fulfill good intentions. They thrive because someone expended effort on them."

Liberty Hyde Bailey

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