Observations from Reid Nichols
Field Notes
The thinking behind the work.
Lessons from the businesses, people, and experiences that shape how I think about marketing. Field Notes connects those observations to practical questions about customers, communication, and the work of building a business.
Note 01 / The foundation
Marketing, connected
to the business.
Why this idea sits at the foundation of FMG, how experience shapes the approach, and what it means for the decisions we make every day.
Read the opening noteWhat you’ll find here
A closer look at useful marketing.
01
The decisions
The business question, the constraints, and the reasoning that gives the work a direction.
02
The work
How an idea becomes content, a website, or a resource that helps a customer or a team.
03
The learning
What feedback reveals, what changes, and which questions are worth exploring next.